Personal Brand
Personal Brand
Personal branding is the process of defining what you stand for as an individual. Your personal brand is a culmination of the experiences and skills that differentiate you and there is seven key components: Purpose, Values, Clarity, Strengths, Energy, Legacy, and Ownership.
It is not enough to be a good professional, you must show it! You are already a BRAND. You do not create a personal brand; you reveal a personal brand.
Credibility
Building Trust and Credibility. A well-crafted personal brand can boost your professional credibility. When you effectively communicate your expertise and values.
Visibility
Establishing your personal brand is instrumental in unlocking diverse career opportunities, fostering monetary growth, and elevating visibility.
Clarity
It provides a unique combination of your skills, experiences, and personality, which cannot be easily replicated by others.
Trust
A well-managed personal brand builds credibility and trust. When others perceive you as authentic, consistent, and reliable, they are more likely to trust your expertise and recommendations.
Our process
01
Identify Your Area of Expertise Purpose and Values
Define what makes you unique. Your expertise, purpose, and core values should guide your brand. They help you connect with the right audience and establish credibility.
02
Use Social Media Tools
Leverage platforms like Instagram, LinkedIn, and Twitter to showcase your expertise. Use analytics, scheduling tools, and engagement features to grow and strengthen your brand.
03
Be Positive, Engaging & Authentic
Authenticity builds trust. Engage with your audience in a positive, meaningful way. Share stories, insights, and experiences that reflect your true self and values.
04
Keep Your Voice, Image & Tone Consistent
Consistency creates recognition. Your messaging, visuals, and tone should align across all platforms, reinforcing your brand identity and making you memorable.
Connecting people to your businesses
Contact usFrequently asked questions
So can I manipulate my image and create a character?
No! On the contrary. PB explores your essence, your DNA, your values and outlook on life, and seeks out what is special and different about you. All of this in a sincere way.
The PB process seeks to strengthen your skills and competencies in Communication and Personal Image.
Is Personal Branding the same thing as Personal Marketing?
No. Personal Branding is the management of your Personal Brand. It involves strategically managing your Communication and perceived Image. Personal Marketing is a Production Order (PO) tool to promote your Personal Brand.
I'm terrible at selling myself, will this consultancy help me with that?
We often mistakenly compare ourselves to other professionals who "sell themselves" more clearly, and that's why we feel self-critical about this subject. PB respects your unique way of communicating and uses it strategically in your presentation and image.
We will better understand your objective, your style and your intention. Which may be completely different from the professional you are comparing yourself to.
I always reinforce: Personal Branding will not transform you into a person you are not. You can be bought without selling yourself.
But isn't working on Personal Branding just for celebrities?
No!!!!!!! Of course not. We all have an image to maintain, we want to be remembered in a positive way, leave a legacy and, above all, register our brand throughout the world. PB Consulting is for executives, professionals, freelancers, entrepreneurs, doctors, artists and anyone who wants to transform lives through their purpose.
What specifically are we going to work on in my Communication and Image? My speech and my clothes?
It goes beyond that. Communication and Personal Image are sensations perceived from the set of micro-messages: your tone of voice, your posture, your walk, your real and virtual presence, your clothes, your rhythm, your look...
But if I am strategic, won't I lose my spontaneity?
Being strategic here means being aware of the communication generated, it means being responsible for your perceived image. It's about making the most of your time, making more assertive choices and positioning.
Is it like Coaching?
No, either. In Coaching, you work on self-knowledge and identify your skills and competencies. In PB, we externalize and strategically enhance these characteristics in your Communication, so that they become your trademarks.